Replatforming

Faded

FADED is a Toronto-based streetwear label. The online store is designed as a single scroll-through canvas. To streamline the mobile shopping process and eliminate the need for multiple page transitions, all payment steps are conveniently integrated into a single page. Each catalogue page features dynamic hover and scroll animations, while product tiles showcase both the item and a live shot from the lookbook, creating an engaging and visually immersive shopping experience.